Kumasi Sanitation Solutions
Kumasi Sanitation Solutions improves sanitation in Moshie Zongo, Ghana by providing residents with safe and clean sanitation facilities.
Logo design
Brand Identity
Print design
Kumasi Sanitation Solutions, part of The Global Mayors Challenge—a competition that helps cities worldwide develop innovative solutions to urban problems—tackles sanitation in Moshie Zongo by providing affordable toilets and creating opportunities for residents. The project offers accessible, private toilets, provides training to unemployed youth, ensures hygienic facilities to reduce health risks, and promotes financial inclusion.
As of September 2024, 84 toilet cubicles have been built, benefiting over 340 households and 1,200 people, with community leaders acting as loan guarantors.
Brand Strategy
The brand strategy emphasizes a modern, personable tone with a welcoming direction that reinforces safety and sanitation. It focuses on making the message approachable and relatable, ensuring the brand resonates with the community while highlighting its commitment to health, reliability, and hygiene.
Design Solution
The design uses bright colors and geometric shapes to convey cleanliness, reliability, and hygiene. Icons were incorporated to communicate effectively across multiple languages, ensuring accessibility and broad community engagement, while reinforcing the project’s commitment to safe, sustainable sanitation solutions.
