Digital Benefits Network
The Digital Benefits Network is a tool for practitioners to showcase and easily find resources, case studies, and implementation tools through Georgetown University’s Digital Benefits Hub.
Art direction
Logo
The Digital Benefits Hub, part of Georgetown University’s Beeck Center, is a centralized platform designed to improve access to public benefits through innovative, technology-driven solutions. It provides resources, tools, and case studies to help government agencies, nonprofits, and community organizations modernize benefits delivery, ensuring equitable access and efficiency in supporting those in need.
Brand Strategy
Digital Benefits Hub focuses on positioning it as a trusted, innovative resource for modernizing public benefits delivery. By emphasizing accessibility, equity, and technology-driven solutions, the brand aims to empower stakeholders to create streamlined, user-centered benefits systems that address systemic barriers and foster social impact.
Design Solution
The design solution leverages "Rules as Code" as a visual and thematic foundation, incorporating illustrative elements like code snippets, color bars, and coding symbols. This approach emphasizes the connection between policy and technology, creating a modern, accessible aesthetic that resonates with tech-savvy audiences while reinforcing the hub’s innovative mission.
